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A futuristic faceted globe with vibrant red, blue, and teal regions encircled by geometric shapes and rings, symbolizing digital interconnectedness. I. Search Has Changed, but SEO Has Not Died There is a growing belief that SEO is becoming irrelevant because people are “searching less on Google” and more through AI tools like ChatGPT, Claude, and Perplexity. The truth is simpler: people are not abandoning search. They are expanding how they search. Search is no longer a list